Yet one organisation failing to see the funny side is the American Family Association, which issued an action alert to members over the advert urging them to register their disapproval with the firm's US headquarters.
"We suggest you forward this to all your family and friends letting them know of the push for homosexual marriage by Heinz," says the association on its website. "It is the kind of ad which we can expect to see in California as they prepare to vote on homosexual marriage. Homosexual marriage is illegal in England."
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Confused?
So were we! You can find all of this, and more, on Fundies Say the Darndest Things!
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